Little Drops Make Big Waves
Website for professionals
About us
Smash® creates sustainable products that makes everyday life easier. From lunch boxes and cooler bags to water bottles and food storage to reusable coffee cups and food flasks – Smash® has all your reusable product needs covered!
Foundation
In 1999, Smash® was founded with the mission to create a lunch box that kept lunches cold, and kids were proud to use. A lunch box that had attitude and was built to survive the schoolyard. A lunchbox designed in Australia to sell to the world!
Fast forward 20 years and Smash® is still enthusiastic about creating sustainable products that make everyday life easier. Having manufactured over 150 million products to date, Smash® can now be found in millions of homes worldwide!
While still headquartered in Melbourne, Australia, we now have global offices and showrooms located in London, Madrid, California and Shenzhen.
Exclusive designs
Our team of Design and Product Development monitors the retail landscape, product mix, and trends to launch the most suitable range for each user segment.
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Passionate team
Our passionate team are constantly looking at international fashion, monitoring the retail landscape, product mix and trends that are then translated and applied to unique products and designs that have been specifically selected for each user segment.
Robust design team
Smash invests in a robust design team and diverse resources to be a leader in fashion led design, colour, construction, and new fabrics to stand-out among our competitors and be cutting edge. Controlling all aspects of the product design and development process allows Smash to be a leader in QUALITY, PRICE competitiveness and RELIABILITY while delivery market leading product to the global market.
Sustainability
Our team of Design and Product Development monitors the retail landscape, product mix, and trends to launch the most suitable range for each user segment. Smash takes a strong stand their philosophy towards sustainability. We invest in recycled materials and sustainable practices to contribute to a healthier environment and healthier products
ECO TEXTILES
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Smash uses textile materials made from recycled plastic bottles creating a reprieve for the planet through a circular economy.
PRINTING TECHNIQUES
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Smash invest in more sustainable print techniques that have a lower environmental impact. These innovative techniques consume less water, less energy, less chemicals, and less greenhouse gases than some traditional printing.
RECYCLED & RECYCLABLE
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Plastic waste is given a new life with Smash’s post industrial recycled plastic for an eco-friendly and sustainable alternative to polymer-based products. Percentage levels of recycled content can be scaled up or down to meet specific requirements.
Our manufacturing and quality expertise
We have made quality of our habit. It’s not something that we just strive for – we live by this principle every day.
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Sustainability is a top priority for Smash
Smash uses textile materials made from recycled plastic bottles creating a reprieve for the planet through a circular economy.
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Inhouse quality assurance assessment
Smash have inhouse quality assurance assessment teams at each step of the production process and are reviewed to AQL 2.5 standard.
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QA examination and 3rd party inspections
All goods produced by Smash are subject to QA examination and 3rd party inspections are facilitated when required.
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Highest quality products
Smash guarantee their workmanship and take produce in delivering the highest quality products for complete customer satisfaction pre and post purchase.
Private label
23 years of experience with the largest and most exigent retailers in 32 countries gives a strong guarantee for your projects.
What Smash brings to the table?
INNOVATION
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- 2+ years NPD pipeline – designed in Australia.
- 23 years experience in industrial design.
- Global innovation funnel.
- Smash tooling.
DESIGNED LED
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- Unique, fashion led designs created in-house.
- Exclusive designs for each customer.
COMMERCIAL
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- Retail partnerships that drive results through focus on delivering consumer value.
- Category expertise to optimise ranges.
- Capability to drive sales through promotional strategies.
PARTNERING FOR THE FUTURE
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- Agile, ability to move and execute quickly.
- Customer focused strategy.
- Consumer preferred brand.
ALL ENCOMPASSING SUPPLIER
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- Ability to supply cross-category product and be you one-to-one-shop.
- Coordinated ranges across products and categories.
CONSUMER CENTRIC
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Consumers are at the heart everything we do, through:
- Internal customer research community of 60k+ members.
- External research partners.
- Retailer focused activity.
TO GO
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- Smash is the only one company focused 100% on Nomadism, Hydration, Outdoor, and Back to School.
Smash Global Reach
USA Office – California
Europe Office – Madrid
UK Office – Hertfordshire
China Office – Shenzhen
Head Office - Melbourne
Warehouse - France
